University of Leeds
Brand refresh for Leeds Business School LUBS.
Challenge
Refresh the Universities of Leeds Business Schools brand to bring the new strategy alive. Exploring the logo, visual graphics, font and photography style.
Approach
The brand is about people and the impact on the world and society. After the research phase we highlighted some brand traits to influence the visual. We new the brand needed to be fluid and adaptable but also Simple and authentic. The circular device represents pluralism and growth
Result
A brand that has character and a clear purpose.
