University of Leeds

This rebranding project has been going on from the beginning of 2022. We had to undertake a lot of research to inform our understanding and insights before we could explore anything visual. After developing a draft proposition for the brand we started thinking about messaging and agreed some behavioural and personality traits to help with the rebrand. The key brand traits being:

Fluid: being able to change and adapt Smart: Simple is better – more authentic Human: The brand is about people and the impact on the world and society.

The Challenge: Refresh the Universities of Leeds Business Schools brand to bring the new strategy alive. Exploring the logo, visual graphics, font and photography style.