Funds Congress
Event Identity for the 2025
Asset management conference.
Challenge
Create an Identity for the 2025 Funds Congress conference. The conference is a melting pot for asset management to share ideas and market trends. The even needed a clear identity that was impactful and based around partnership and connection..
Approach
I created a link through the U and N of the word Funds. The link became a hero visual and background graphic to the event. It represent gradual change and connection.
