The Challenge: To rebrand the agency I was working for.ThreeTenSeven, formerly known as Thompson Brand Partners, decided to rebrand after 12 years. Thompson, an award winning design studio founded in 1984, was bought out in 2012. Chris Skelton, the creative director said “This business might as well be a completely new business compared to how it was a few years ago. It focused our positioning, turned over the majority of our client base and recruited an almost entirely new team… We are becoming ThreeTenSeven. It is an outward sign of the kind of business we’ve become and the kind of business we want to be in future.”

ThreeTenSeven wanted to re-position themselves to be leading strategic consultants who transform organisations within the health and wellbeing sector.

The creative director, a senior designer and myself were given three days to put together the new visual identity for the agency. We were then asked to present our concepts to the wider leadership team. The leadership team picked my concept to take forward.

Rational: The graphic device is made up of 3 fixed line lengths with a ratio of 3:10:7. I created a set of these dynamic shapes that represent intersectionality and the coming together of people and ideas.