Cruxy
Cruxy’s incisive approach and brand refresh
Challange
As deep tech specialists, Cruxy operate exclusively in this market, leveraging their data engine, Cortex, which compromises over 2 billion mapped market data points designed to fuel fast and precise opportunities for growth. Cruxy required a visual identity and tone of voice that reflected their incisive approach the brand positions Cruxy as a sharp and rigorous partner for senior executives.
Approach
The Crux is a design device formed by two intersecting lines, symbolising the absolute precision and pinpoint accuracy Cruxy offers to its customers. The electric blue and acidic green colour palette adds a bold, energetic feel that underpins Cruxy’s commitment to innovation and growth.
Result
The contrast between the black-and-white imagery and vibrant colours conveys confidence and a daring edge, contextualising a tone of voice that speaks with authority while challenging the status quo and pushing the boundaries.